Short Answer - Not Much.
Unlike mainstream productivity software, which get's updated and obsoleted every couple years, the technology running most fax servers has been relatively static for a long time.
As the market matured over the years, natural market forces have consolidated the industry. Today, there are just a couple large players, who still command premium prices.
However there are a lot of discount fax providers that offer the same service, with the same technology, at half the price.
The fax industry has become a fight for market share, not overall market growth. The big players play hardball with their customers. The largest player in the industry will not allow their customers to port away their fax number to a discount carrier. In most markets, that kind of customer service would not exist.
It will be interesting to see how the industry survives going forward.
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